AI-assisted discovery builds on many of the same technical, content and authority foundations as traditional search. Begin with pages that clearly explain your offer and answer the questions buyers ask.
Keep essential content in crawlable HTML, use descriptive headings and make internal links lead to real, published pages. Structured data should describe the visible page accurately.
Where reliable platform data or approved monitoring tools are available, AI visibility can be included in reporting. Agree what can be measured before treating a metric as evidence of progress.
An AI search topic is not automatically a separate commercial service. Any proposed workstream still requires an agreed methodology, delivery capability and scope. Visibility or inclusion in an AI answer is not guaranteed.